Category: Strategy

  • Analyze Your Strategy With a 2×2 Matrix

    Analyze Your Strategy With a 2×2 Matrix

    TL;DR Strategy is about choices: what to do and what not to do. The 2×2 matrix clarifies choices by forcing the simplification and categorization of information. Some classic matrices are presented, including Ansoff, SWOT, BCG, and GE-McKinsey. A future post will present nonprofit examples.

  • Core Strategy: Know It When You See It

    Core Strategy: Know It When You See It

    TL;DR The serious study of organizational strategy is fairly recent, having started in the 1960s. Even in that short time, the current proliferation of approaches to the topic have made it difficult to navigate. To assist this navigation, core strategy is defined, and a model is presented to clearly set it in context.